I design to evoke a blissful sensory, ceremonial experience, encompassing what you see, read, smell, feel and imagine when you touch and use the product..

White Flower Lei products are designed by Virginia Hey, founder and owner. Virginia is an Australian actress, ex model, natural therapist and "nose" (Fragrance designer/perfumer). Virginia also designs packaging, perfumes and candle lines for private label clients around the world.

Virginia designs the entire product, from the outside packaging, text, and logo, to the product itself and all of the exclusive perfumes. Virginia is one of a highly prized rare breed of "noses" in the industry, a prize that cannot be taught, one is born with the gift to create perfume! For more information about the birth of Virginias love of fragrance blending please pop over to the More About WFL page.

Craftsmanship
Virginia uses her background in Art, Beauty and Natural therapies to create a truly opulent product sensation. Virginia is a perfectionist who believes a product should have a complete sensual experience. She believes in a holistic approach, not only should a product perform to expectation, it should also look, feel and smell sensual and exquisite. It is the WHOLE experience that is important. Virginia creates an entire sensual ceremonial experience, from what you hear and see, feel and imagine when reading the words, to what you feel, hear, see, experience when touching and opening the box and exploring the layers, to what you dream when smelling the product (candle, eau de parfum), and then to the continued desired sensual ceremony of using the product and wafting off into Bliss.. yum..

If you would like Virginia to design your candle/perfume line to utter elegant perfection, or design an exquisite one of a kind individual perfume exclusively for you, please do not hesitate to contact her for more information.